Nestle brand “Maggi” introduces website to promote innovated products

BUSINESS 17 Jun 2020
Nestle brand “Maggi” introduces website to promote innovated products

By NDUMBE BELL GASTON
A release procured from Nestlé Cameroon states that their Maggi Brand has launched a new website in their Central and West Africa cluster to promote, innovate and train consumers through a series of plays and shows to acquaint them on the nutritional values of upgraded maggi products, using common African ingredients so that families can prepare rich, balanced and nutritious meals.
The SUN gathered that the popular online nutrition education drama series called “Yellopéppé” traced on youtube is to be operational from June 8, adding that this is one of “the innovative ways magi is meeting its’ consumers’ digital and nutritional appetites and within the framework of “Nestle’s purpose of enhancing quality of life and contributing to a healthier future”.
The cooking series is estimated to introduce 40 African recipes. There are recipes for kids, adventurous cooks, those who love a classic dish and one-pot time-saving meals in series such as “Recipe of the Day” or “With a twist section”.

Traditional African recipes we know and love

Nestlé says they are encouraged to go on with YelloPeppe season II with the same characters used in Yellopeppe season I because the latter recorded over 20.3 million online viewers. Names of food bloggers such as Mina (Ade L.) Moh Anna Aida, Isabelle and Nabou in the new series “cook the difference competition” are already household characters.
Those who are bothered by sodium, saturated fat and added sugars can network the website called “My MenuIQ” which is a guide that details the nutritional balance of each recipe. Maggi officials recount that this developments that they are now fulfilling were promises made to their consumers since 2017 which they call simply good commitments. Aside from creating the website, they help people “cook the Difference” by organising local events to encourage healthy cooking such as pop up kitchens, cooking caravans and online education programmes which, they state, have touched 10 million people across the region. They intend to improve on the reduction of salt intake per cube and to increase micronutrients such as iron to tackle deficiency. Maggi also intends to use more familiar local ingredients as they have already realised in new products like Naija pot, signature, Dzdzzdz and Ma Menu, made out of smoked fish, shrimps, onions, garlic, ginger and chilli pepper to name a few.
Local sourcing of raw materials has impacted the local economy in the West and Central African cluster where 100% of maggi bouillons are manufactured by over 2, 000 local workforce as found in maggi com.gh. The new website was built jointly by top African chefs, expert nutritionists and some local food influencers.
As they come closer in realising their goals, Dominique Allier, Business Executive Officer for Cullinary at Nestlé Central and West Africa declared, “Maggi innovates once more by providing different variations of beloved African dishes that offer something for every food lover. We are proud to be the first region world-wide chosen by Maggi to launch this unique website.”
According to Akua Kwakwa who is Nutrition Health and Wellness Manager for Nestlé Central and West Africa, she said that “people across the globe now have easy access to traditional African recipes we know and love”.

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