By Ndumbe Bell Gastion In Douala
Reports say Cameroon is now positioned as the second largest market for Guinness in Africa, just behind Nigeria, which has again been reported to have bounced back as the number one economic powerhouse of the African continent, and also has roughly over 120 million Guinness consumers, to be ranked first.
Our sources say in a 2017 study conducted by a French organization Le Cabinet LV Next Century, on the business impact of beer in Africa and consumer behavior, Cameroon was included among the highest alcoholic intakes of the world. The report was published at the just ended International BeerDay of August 3, 2018 in Santa Cruz in California launched since 2007.
The report states that Cameroon has excelled from 160 or so million liters of annual consumption of beer in 2015 and rocketed to 660 million liters in 2016. Cameroon is positioned second for the consumption of Guinness products in Africa. It ranks the fifth in the world consumer.
The Cabinet LV Next Century findings also coincided with the declarations of the visiting President of the African Region of the British Group, Diageo which rolls out Guinness from its production lines. Andy Fennel declared that the Cameroonian market is very strategic for their brewery. It constitutes their fourth largest market in the world.